Invitation of applications for empanelment of advocates/ firms on banks panel
Bank announces Financial Results for quarter ended, 30th September 2024.
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Decoding Pehchaan Con; a message against digital frauds
Remember the day when a person had to walk up to the Bank for every banking service? Time passed by and slowly technology bloomed making it easier for people to perform all banking functions online. But, with every advantage comes a disadvantage. So it is with technology.
The increase in digital banking has also led to a rise in digital frauds. Since 2018, there has been a continuous increase in reported incidents of cybercrime and the numbers don’t seem to decrease even in 2022. As technology progresses each day, what also progresses is digital frauds.
Amidst the increasing cybercrime numbers, Banking institutions took it upon themselves to make sure that people were more aware of the frauds that can happen in their day-to-day lives. Banks have sensitive data of their Customers and hence, it becomes all the more important for people to understand how well they can protect themselves from the scams. Bank of Baroda also took the onus of speaking about the same. But, just informing people about the scams was not going to cut it anymore. The audience needed more than awareness. They needed to be nudged to act on it. And that’s how "Pehchaan Con" sprung to birth.
The audience that is spoken to is well aware of the fraudulent practices. Thus, the idea takes two steps forward and provides them with the knowledge to fight these scams. It gives people slices of life situations that pose as potential frauds forcing a reaction out of them. A reaction of identifying the Con aka Pehchaan Con and vocally shutting them down with their knowledge of it.
To take the same message ahead, Bank of Baroda released 6 digital films that cater to 6 different kinds of viewers targeting different age groups and kinds of frauds. These films are entertaining and informative at the same time, forcing the audience to think while they see. They remind the audience of instances that may have transpired with them or around them. With the quirky tone of the films, it attempts to make the audience recall the films, thereby leaving them with the message.
Cybercrime security has become a very vital issue. This has forced the Government to educate its citizens about Banking frauds and scams. Hence, the first Wednesday of every month is regarded as Cyber Jagrookta Diwas. Bank of Baroda is also aligning its cybercrime security initiatives with Cyber Jagrookta Diwas.
On every first Wednesday of the month, Bank of Baroda releases a short film with a text message on fraud awareness trying its best to communicate with its audience in a consistent and relatable manner.
Bank of Baroda has also extended its wings to Cinema Branding. We all know how audiences enjoy watching movies in theatres and how they pay attention to everything that's played on the big screen before and after the movie. Hence, Pehchaan Con advertisements are also shown in cinema halls so that they can reach a wider range of audience and educate them.
Pehchaan Con germinated as a campaign idea but has snowballed into an initiative, which Bank of Baroda is more than happy to start and be a part of along the journey. In the near future, plans to amplify the reach through influencer level activity on Social media and PR initiatives are also on the cards. More so, a full-fledged TVC campaign is also envisaged. With this, the Bank aims and wishes that every viewer is educated, empowered and equipped to fight such scams everyday.
First Branch at Bombay
First Branch at Calcutta
First Branch at Delhi
The first two overseas branches are Mombasa (Kenya) and Kampala (Uganda).
Established its operations in United Kingdom at London
First bank in India to set up Mobile Branches.
Established Department of Agriculture Finance
Nationalisation of Banks. "The Bank of Baroda Ltd." became "Bank of Baroda."
First Regional Rural Bank (RRB) opened in Rae Bareli, Uttar Pradesh.
Attains first rank among nationalized banks in terms of total deposits, owned funds, and net profits.
One of the First nationalized Banks to tap Capital Market through Public Issue of Equity Shares
State-of-the-art Specialty Establishment of Integrated Treasury Branch (SITB).
Relocated its Corporated Headquarters to the imposing Baroda Corporate Centre at Bandra-Kurla Complex in Mumbai
Launched Baroda Swarajgar Vikas Sansthan - An exclusive institution for training of the Rural Youth
100 years "Young" Organisation - Celebrated Completion of 100 years of establishment
Launched Brand Mascot 'Stickman' increasing usage of alternate delivery channels
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