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Truecaller strengthens digital payments service, ties up with Bank of Baroda

12 Oct 2018

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In another partnership aimed at strengthening its financial services, Swedish caller identification app Truecaller has tied up with state-run Bank of Baroda (BoB) for digital payments backed by Unified Payments Interface (UPI).

The partnership comes almost one and a half years after the caller ID firm partnered ICICI Bank for digital payments. While Truecaller is busy strengthening its financial division in India, rivals iPhone maker Apple and messaging platform WhatsApp are still struggling to comply with data localisation norms, let alone launch payment services.

In June 2018, Sweden-headquartered Truecaller acquired multi-bank payments app Chillr.

“At present, we are having more than 150 million users on Truecaller in India and over 300 tie-ups to enable Truecaller Payments. Our aim is to on-board as many users as possible and popularise UPI services,” said Sony Joy, head of Truecaller Pay & Financial Services.

The current partnership with BoB allows users of Truecaller app to perform financial transactions instantly. The app will provide various features like ‘check balance’, ‘send money’, ‘request money’, ‘pay via QR code’ and ‘pay using IFSC (Indian Financial System Code)’.

Users who register for payments on the UPI platform through the Truecaller app will get a @barodapay handle, the address for receiving or sending money from their bank accounts, said a report in The Economic Times.

According to the BoB statement, users can also view transaction history, manage account and check pending requests. The payment receipt can be shared with WhatsApp contacts instantly.

Truecaller app will be powered by BoB’s API (application programming interface) management layer, which will fetch customer details for registration from the bank’s system, the statement added.

About Bank of Baroda Bank of Baroda

(“The Bank”) established on 20th July 1908 is a State-owned banking and financial services organisation, headquartered in Vadodara (earlier known as Baroda) in Gujarat, India.

Bank of Baroda is India’s leading public sector bank with a strong domestic presence supported by self- service channels. The Bank’s distribution network includes 8,200+ branches, 10,000+ ATMs, 1,200+ self-service e-lobbies and 20,000 Business Correspondents. The Bank has a significant international presence with a network of 100 branches/offices of subsidiaries, spanning 20 countries. The Bank has wholly owned subsidiaries including BOB Financial Solutions Limited (erstwhile BOB Cards Ltd.), BOB Capital Markets and Baroda Asset Management India Ltd. Bank of Baroda also has joint ventures for life insurance viz. IndiaFirst Life Insurance Company Limited and India Infradebt Ltd., engaged in infrastructure financing. The Bank owns 98.57% in The Nainital Bank. The Bank has also sponsored three Regional Rural Banks namely Baroda Uttar Pradesh Gramin Bank, Baroda Rajasthan Gramin Bank and Baroda Gujarat Gramin Bank.

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